StoryEditor

Duża sieć sprzedaje... Nieidealną Marchew

19.03.2021., 00:00h
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- Od 16 marca br. na specjalnie oznakowanych stoiskach, we wszystkich hiper i super marketach Carrefour, klienci znajdą Nieperfekcyjną Marchew w cenie 5,99 zł w workach 3 kg i Nieidealne Jabłka po 3,49 zł za 2 kg - poinformowała sieć.

To pod względem odżywczym pełnowartościowe produkty, które nie trafiły do gastronomii z powodu lockdownu tej branży. Tym samym rolnicy i sadownicy pozostali z niesprzedaną częścią swojej produkcji u progu wiosny, kiedy na rynku stopniowo pojawiać się będą owoce i warzywa z kolejnego sezonu.

- W pandemii koronawirusa zaplanowanie wielkości produkcji rolnej jest bardzo trudnym zadaniem. Gastronomia doświadczała lockdownu już kilkakrotnie, a obecnie realizuje jedynie ok. 10% zamówień w wersji na wynos. Ten kanał sprzedaży zamknął się więc m.in. dla producentów owoców i warzyw, które w przeciwieństwie do żywności przetworzonej nie mogą być przechowywane na kolejny sezon. Dlatego jako wieloletni dostawca zwróciliśmy się do Carrefour z prośbą o pomoc w sprzedaży tegorocznej nadwyżki. Liczymy, że stali odbiorcy naszych produktów docenią walory naszej Nieperfekcyjnej Marchwi, która niczym nie różni się pod względem smaku od warzyw sprzedawanych od lat pod marką własną sieci – powiedział Michał Gulczyński z firmy Polfarm.

Carrefour przyłączył się do pomocy swoim dostawcom i liczy na to, że klienci tez pozytywnie zareagują na tę ofertę.

- Mamy nadzieję, że i tym razem konsumenci zauważą nasze działania solidarnościowe i poprzez świadomy wybór produktów oferowanych w tej akcji pomogą naszym dostawcom ograniczyć straty w wyprodukowanej żywność i w ich biznesach – powiedział Marek Lipka, dyrektor handlowy i członek zarządu Carrefour.


oprac. ksz, fot. Carrefour
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W sklepach Carrefour konsumenci mogą kupić... Nieperfekcyjną Marchew i Nieidealne Jabłka. W ten sposób sieć chce pomóc swoim dostawcom dotkniętym ograniczeniami zamówień z sektora HoReCa.

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W sklepach Carrefour konsumenci mogą kupić... Nieperfekcyjną Marchew i Nieidealne Jabłka. W ten sposób sieć chce pomóc swoim dostawcom dotkniętym ograniczeniami zamówień z sektora HoReCa.

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W sklepach Carrefour konsumenci mogą kupić... Nieperfekcyjną Marchew i Nieidealne Jabłka. W ten sposób sieć chce pomóc swoim dostawcom dotkniętym ograniczeniami zamówień z sektora HoReCa.

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- Od 16 marca br. na specjalnie oznakowanych stoiskach, we wszystkich hiper i super marketach Carrefour, klienci znajdą Nieperfekcyjną Marchew w cenie 5,99 zł w workach 3 kg i Nieidealne Jabłka po 3,49 zł za 2 kg - poinformowała sieć.

To pod względem odżywczym pełnowartościowe produkty, które nie trafiły do gastronomii z powodu lockdownu tej branży. Tym samym rolnicy i sadownicy pozostali z niesprzedaną częścią swojej produkcji u progu wiosny, kiedy na rynku stopniowo pojawiać się będą owoce i warzywa z kolejnego sezonu.

- W pandemii koronawirusa zaplanowanie wielkości produkcji rolnej jest bardzo trudnym zadaniem. Gastronomia doświadczała lockdownu już kilkakrotnie, a obecnie realizuje jedynie ok. 10% zamówień w wersji na wynos. Ten kanał sprzedaży zamknął się więc m.in. dla producentów owoców i warzyw, które w przeciwieństwie do żywności przetworzonej nie mogą być przechowywane na kolejny sezon. Dlatego jako wieloletni dostawca zwróciliśmy się do Carrefour z prośbą o pomoc w sprzedaży tegorocznej nadwyżki. Liczymy, że stali odbiorcy naszych produktów docenią walory naszej Nieperfekcyjnej Marchwi, która niczym nie różni się pod względem smaku od warzyw sprzedawanych od lat pod marką własną sieci – powiedział Michał Gulczyński z firmy Polfarm.

Carrefour przyłączył się do pomocy swoim dostawcom i liczy na to, że klienci tez pozytywnie zareagują na tę ofertę.

- Mamy nadzieję, że i tym razem konsumenci zauważą nasze działania solidarnościowe i poprzez świadomy wybór produktów oferowanych w tej akcji pomogą naszym dostawcom ograniczyć straty w wyprodukowanej żywność i w ich biznesach – powiedział Marek Lipka, dyrektor handlowy i członek zarządu Carrefour.


oprac. ksz, fot. Carrefour
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W sklepach Carrefour konsumenci mogą kupić... Nieperfekcyjną Marchew i Nieidealne Jabłka. W ten sposób sieć chce pomóc swoim dostawcom dotkniętym ograniczeniami zamówień z sektora HoReCa.

- Od 16 marca br. na specjalnie oznakowanych stoiskach, we wszystkich hiper i super marketach Carrefour, klienci znajdą Nieperfekcyjną Marchew w cenie 5,99 zł w workach 3 kg i Nieidealne Jabłka po 3,49 zł za 2 kg - poinformowała sieć.

To pod względem odżywczym pełnowartościowe produkty, które nie trafiły do gastronomii z powodu lockdownu tej branży. Tym samym rolnicy i sadownicy pozostali z niesprzedaną częścią swojej produkcji u progu wiosny, kiedy na rynku stopniowo pojawiać się będą owoce i warzywa z kolejnego sezonu.

- W pandemii koronawirusa zaplanowanie wielkości produkcji rolnej jest bardzo trudnym zadaniem. Gastronomia doświadczała lockdownu już kilkakrotnie, a obecnie realizuje jedynie ok. 10% zamówień w wersji na wynos. Ten kanał sprzedaży zamknął się więc m.in. dla producentów owoców i warzyw, które w przeciwieństwie do żywności przetworzonej nie mogą być przechowywane na kolejny sezon. Dlatego jako wieloletni dostawca zwróciliśmy się do Carrefour z prośbą o pomoc w sprzedaży tegorocznej nadwyżki. Liczymy, że stali odbiorcy naszych produktów docenią walory naszej Nieperfekcyjnej Marchwi, która niczym nie różni się pod względem smaku od warzyw sprzedawanych od lat pod marką własną sieci – powiedział Michał Gulczyński z firmy Polfarm.

Carrefour przyłączył się do pomocy swoim dostawcom i liczy na to, że klienci tez pozytywnie zareagują na tę ofertę.

- Mamy nadzieję, że i tym razem konsumenci zauważą nasze działania solidarnościowe i poprzez świadomy wybór produktów oferowanych w tej akcji pomogą naszym dostawcom ograniczyć straty w wyprodukowanej żywność i w ich biznesach – powiedział Marek Lipka, dyrektor handlowy i członek zarządu Carrefour.


oprac. ksz, fot. Carrefour
02. luty 2023 09:22